New York City has become a familiar place for me; it’s somewhere I have been lucky enough to visit each spring for the past few years. I have my favorite restaurants which I always have to revisit, my favorite neighborhoods for shopping, yet each trip I discover many new places, which sometimes happen to be on the same streets I’ve been down dozens of times before. What brings me to New York each March is Vision Expo East, and if you can only make one North American optical event per year, this is the one to attend. For me Vision Expo East is what signals the first signs of spring, a new style season and a clear view of where optical trends are going for the coming year. The temperature might have felt more like winter, yet the sun was shining and the new eyewear styles were in full bloom.
Vision Expo was 4 days of optical education, networking events and of course the largest showcase of eyewear and accessories all in one place. As I returned for my 4th year it was my busiest yet, with so many great things to share, this might turn into a novel if I share them all, so here are my highlights from Vision Expo East 2018.
This year I had the pleasure to share my Vision Expo experience with friend, fellow blogger and all things eye enthusiast, Dr. Amanda Rights (@optomeyeslife). You know when you meet someone and just instantly click?! This was Amanda and I when we met at Transitions Academy two years ago. Meeting someone that shares my passion for the optical industry and being a serious girl boss made us fast friends.
The OWA Champagne Breakfast
Champagne for breakfast is always a good idea! As is coming together with inspirational and supportive female leaders in the optical industry. Although it was an early start, looking around the room, there was no doubt why these women are lady bosses all in their own rights. Keynote speaker Francis Cole Jones, author of “How to Wow” made me sit a little straighter, stand a little taller and leave with the know how to exude confidence in any interaction through body language and conversational cues.
This blogger and media event took us to the top floor of The Standard Hotel to get an exclusive first look at the newest Eyecessories for spring. It was really a perfect evening for an eyeglass blogger, a 360 degree view of the Manhattan skyline, set against a sky that matched my glass of rosé in hand, all while I tried on glasses and sunglasses from collections I know and some I had not seen before. I get downright giddy for cool glasses, and it wasn’t just the rosé that had me tickled pink. Frames from Kate Young for Tura and Kendall & Kylie eyewear impressed me with their style and featured frame shapes I hadn’t seen before (which is hard when you see as many glasses and sunglasses as I do!).
Coco & Breezy Showroom Grand Opening
I have had the pleasure to come to know this dynamic duo over the past couple years, as Transitions Brand Ambassadors our paths have crossed many times. It has been so inspiring to watch these ambition, driven, unstoppable young ladies make their place in the optical industry. Evolving their self named brand from sunglasses to ophthalmic frames in just a few short years. As these ladies build their empire, they have built a showroom that is as much a reflection of their style as their eyewear. It was a pleasure to be invited to celebrate the grand opening of the showroom, to see their creative space, view the sketches, feel the material samples, and of course try on the finished product.
Meeting a Real Housewife
So I am admittedly a Real Housewives of (every city) super fan. It’s my guilty pleasure and I’m not shy to admit it. So after a cup of tea and some Real Housewives of Atlanta on Sunday morning I was off to the Javits for my fourth day. Imagine my delight when only an hour after watching her on TV I had the pleasure to meet Ms. Cynthia Bailey herself! Showcasing her eyewear collection at Vision Expo, the fabulous Ms. Bailey was warm and kind and more beautiful in person than she is on TV.
I love that after 4 days at Vision Expo East, seeing thousands of frames, and admittedly trying on hundreds, I have a clear outlook on eyewear trends for 2018 and I can’t wait to share them all with you!
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